On the morning of July 27th, the eagerly anticipated 63rd location of 99 Ranch Market officially opened its doors in Tustin, California, attracting a throng of hundreds who had come to explore the new supermarket. To kick off the grand opening celebrations, the store treated its first 100 customers to $25 gift cards, leading some dedicated shoppers to line up as early as 5 AM.
Nestled at 550 East First Street, the Tustin store was vibrantly decorated and buzzing with excitement as the moment finally arrived for the doors to swing open. Ms. Lu, the first in line, couldn’t hide her enthusiasm after arriving at dawn to ensure she secured her spot. As the crowd continued to swell, some expressed disappointment at missing out on the gift cards. However, store representatives reassured them that more opportunities would arise the following day.
This new establishment marks the third 99 Ranch Market in Orange County, strategically located near busy freeways for convenient access. The spacious 40,000-square-foot outlet is stocked with a broad array of pan-Asian groceries and products, catering to the diverse needs of the community. Inside, shoppers can discover a well-stocked grocery section filled with popular Asian snacks and beverages, a USDA-certified meat department, and a seafood section showcasing over a hundred fresh varieties, including enticing offers like buy-one-get-one-free fish fillets and calamari.
As CEO Alice Chen discussed the significance of the Tustin location, she emphasized its closeness to the company’s roots and its importance as a catalyst for the future. “We pride ourselves on being a bridge that connects the flavors of Asia,” Chen stated. “With this new store, we’re committed to providing the freshest ingredients and exceptional service as we embark on our next 40 years.”
The bakery and prepared food sections quickly became focal points for shoppers. The bakery featured a delectable array of Asian-style baked goods and beverages like traditional Chinese pastries, egg cakes, Japanese cheesecakes, bubble tea, and fresh juices, along with some innovative new flavors. Meanwhile, the prepared food section showcased an enticing variety of fresh dishes, from traditional roast duck to exclusive offerings like shrimp toast, baked rice, and turnip cake.
Among the enthusiastic shoppers was Ms. Sun, who filled her cart to the brim. She and her family arrived early, enabling them to collect four gift card vouchers. With several buy-one-get-one promotions available on items such as fish fillets and cakes, she noted that many shoppers were keen to snag the best deals, swiftly filling their carts. Additionally, customers spending $49 or more received a complimentary bag of classic toast, while those reaching $79 earned a bamboo steamer, and shoppers hitting the $99 mark were surprised with a mystery gift bag.
To celebrate the grand opening, 99 Ranch Market hosted a variety of promotions throughout the weekend, rewarding customers with gifts based on their purchases while supplies lasted.
